We've Refreshed Our Logo!
The Key Assets identity represents a journey of many paths, continually growing and focused on achieving positive and lasting outcomes for children, families and communities.
Our logo mirrors our purpose characterized by a structured geometric pattern that repeats and strengthens each time a new piece is added. Each color and piece represent the diversity of our service offerings across the continuum of care as well as the contribution each individual makes. The formulaic pattern develops into a “heart shape” reinforcing the message that the lives of the people we serve are at the very “heart” of what we do and why we exist.
The gap in the heart structure reminds us that no matter how far we have come there is always more we can do. Key Assets is committed to finding the solution to complete the shape.
Our identity is in sync, visually, with our partner organization’s identity, the Martin James Foundation.
What does it mean?
The new Key Assets identity represents a journey of many paths, continually growing and changing and focused on achieving positive and lasting outcomes for children, families and communities.